Voluum has been the tracker of choice for serious performance marketers for close to a decade. It is cloud-based, which means no server to maintain and redirect speeds that hold up under heavy traffic loads.
Reporting and Optimisation
The reporting engine is fast and granular. You can drill down by campaign, offer, lander, traffic source variable, device, and OS. Data is real-time. Built-in A/B testing shows statistical confidence scores so you know when a winner is actually a winner. Automated rules let you pause placements or rotate landers based on thresholds you define.
Direct Tracking vs Redirect
Voluum supports both redirect tracking and direct tracking via JavaScript pixel. Direct tracking avoids the redirect hop entirely, which matters for quality scores on platforms that penalise external redirects. Both methods are available on all paid plans.
Pricing
Plans start at $69 per month for 1 million events. Annual billing saves around 20 percent. The price is justified once you are spending enough that bad data costs more than the subscription.
Verdict
Voluum is the tracker we default to recommending for affiliates running at scale. The data quality is reliable, the reporting is best in class, and direct tracking means you are not fighting your traffic platform over redirect links.